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Digital Media

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Digital media, where passion meets information, is the use of the internet, software, computers, and digitized assets to combine all past themes of communication, which is now all accessible in seconds online. At this point in time, graphic communication became a tool itself, embracing diversity in creation and expression with the use of digital assets. With powerful software and devices, digital media creation became accessible to both professionals and beginners, allowing everyone to apply their judgment of graphic design to communicate ideas. The digital world provided unique ways to transform text through new fonts, shapes, and sizes, enabling people to create their own aesthetic to enhance the message they want to convey. Due to the accessibility of sharing information, the digital media era recognizes the importance of understanding the audience, the context, and the subjectivity in shaping meaning. Tools such as Apple’s Macintosh (1984), Adobe Photoshop (1990), and Illustrator (1987), combined with the rise of internet platforms like Facebook, Instagram, and YouTube, allowed people to freely explore both contemporary and historical knowledge. While meaning in the cave painting era was often obscure and required subjective interpretation, today’s technology allows us to process visual information easily within seconds, extracting knowledge rapidly from others and our own opinion. Overall, digital media is widely regarded as the peak of graphic communication’s evolution, the final piece of the timeline until future advancements emerge. The rapid progression of 3D printing, AI, sustainability, and augmented reality may soon push out a new era of graphic communication.

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Adobe softwares, Adobe creative cloud

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Tornado Studios. Apple Macintosh 128K [Photograph]. Tornado Studios. Retrieved  from https://www.tornado-studios.com/showcase/apple-macintosh-128k

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Apple Ipad 10th Generation. retrieved from Apple https://www.apple.com/ca/ipad-10.9/

Chris Valitutti | 2024 | Visual Evolution: Graphic Communications Transformation

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